How do one get more conversion and what exactly IS “Conversion”?
Conversion can be measured in money.
To be exact you can say it is your most important skill as a marketer to have.
Let’s say you spend $100.00 on an ad. The ad itself generates $100.00.
This means you have an ad that is converting pretty well… Kinda. In fact it is not converting at all but that does not mean you can’t change around on the words in your ad and then get more than the 100 dollars you invested.
Return On Investement known as R.O.I is a term anyone understands. You want a good return for your investement and that is why you should set a goal for getting the highest conversion possible. Ergo making you more cash then if you were to keep your ad unchanged which is ultimately the goal of an ad.
To increase your chances of getting a faster and better return without investing and locking too much of your money you should get a hold of some information which makes you better at creating an ad that sells. Have you ever learned any power words like FREE or IRRESISTIBLE before? Read up on some real books on the subject of copywriting and advertising and use that information as your bible. Do your own research on Amazon for the topic you want if you want a real book. Ebooks are also available though.
Myself I prefer a real book made of paper so I can rest my eyes from the computer screen.
Reccomended books are:
There are plenty more to choose from but you only need a few set of tools to be ready for a campaign that converts good.
Now in order to get an ad out to the web there are plenty of providers that we can choose from in order to get our ad displayed on all sorts of websites. You want to be as targeted to your audience as possible and find the best bang for your buck where you decide to post your ad. The most targeted traffic for the least amount of investement.
Places where you can post your ad:
If you have an ad that will send traffic to an offer, you want that to be converting as good as possible. That is why you want to have the possibility to read the statistics of your webpage traffic. Using Hostgator as a hosting provider gives you a little insight on the amount of time spent on your site and generic details such as what countries that visit the most and more. You want to have as many details on your traffic as possible.
There are many other ways of tracking traffic though.
Hypertracker is a well known service that allows you to get in-depth with analysis of your traffic.
“My sales were going great, but the problem was I didn’t know where they were coming from. With your powerful service, I was able to see exactly where I needed to continue advertising and saved over $800 a month by dumping the useless ads.” — Tony Garon
Using Quantcast.com also gives you analysis that can be used for your targetting of the prospect website.
For instance if you were to buy an ad on a website which you found from BuySellAds.com then you could do your own research very quickly by typing in the name of the website into Quantcast to see more important stats.
This is good BEFORE buying an ad-space.
Using these simple tools we see what we need in order to match an offer to the targeted prospects from where you choose to front your ad in the first place.
I am going to show you some case studies on this later on.
Think you can follow this simple rule:
Until next time.
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- Content tailored to you. As we get to know each other I will ask you questions through surveys to really go the extra mile because I know how it feels to get those “un-targetted” emails where you just know you are being sold to. Not helped.
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