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Return Of Investement

Best books for entrepreneurs

October 30, 2015 by Rune Ellingsen

Best Books for Entrepreneurs. Some of them are in the category, “must-have”.

 

Your pc monitor or tablet certainly work as a reading platform, but our eyes read paper material much easier.

Today I will make a list of some of the best books for entrepreneurs which helped shaped me, and also guided me into the entrepreneurial world.

But first, let me elaborate on the subject of why.

 

Why one should read books on top of all the information which is laid out online:

First off, less clutter.

Better for the eyes.

And also usually more sustainable information. This depends on what you read of course but “stick” with me here.

 

There are many books to choose from and many authors to follow.

 

First, let me start off by mentioning the first of the best books for entrepreneurs I remember reading over and over.

The first on the list of the best books for entrepreneurs is called “Think and Grow Rich” and is written by a man named Napoleon Hill.

If this is the first time you hear about his book and you consider yourself an entrepreneur or simply want to start a small business but lack some guidance and/or vision, then this is for you.

 

This book takes you far back into the depths of your mind where you visualize and suggests ideas ready to be materialized.

It gives you a mental direction with a focus on the task you have set yourself out to do. With this, you will have more focus.

And yes it is a MUST HAVE in your collection.

I cannot write about how much this book meant to me because it really is priceless. I have it in written form and on audio. Been through it several times.

 

The second of the best books for entrepreneurs is on fire in terms of thinking like a free individual in a fast pace is DRUM ROLL:

“The Four Hour Work Week” by

Tim Ferriss.

This book is very different than most of what you have read in the past, I would assume.

If you are familiar with it then great. If not, you should. This one should be in your collection AND you should follow Tim Ferriss on FB as he posts a lot there about his lifestyle.

And the lifestyle… Is very free. For some controversial. For others, a mind opener/blower or whatever you want to call it. That’s when you can’t put the book down and are getting intrigued by the “off the hook” approach to getting you to enjoy life at low cost, STILL living luxurious and without boundaries and willing and wanting to explore every aspect of life.

Totally another MUST HAVE for your collection.

 

The third of the best books for entrepreneurs in this post is called

“The Ultimate Sales Letter:  Attract New Customers. Boost Your sales.”

You can find more info on the author Dan Kennedy(!) here: GKIC.com

It’s in the title. Proven Formula for creating an efficient sales letter.

Highly recommended from many big names in the industry. Do check it out.

 

The fourth of the best books for entrepreneurs is called

“Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas“

Richard Bayan wrote this. His book gets the recommendation from About.com as the No.1 resource for the copy. Visit his site here: Richard Bayan

A powerful book filled with words that evoke special feelings in people.

Some grab you in and hold your attention more than others.

Really one of the books I open a lot.

 

Number five on the best books for entrepreneurs list book is called

“CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone“

Must have!!! Written by “The Direct Response Surgeon: Drew Eric Whitman. Learn more about Drew here: Drew Eric Whitman Official Website

Really one of the best books for entrepreneurs as it contains so many spot-on methods you can leverage in your business.

Love this one for its blunt talk and highly effective writings.

Best Books For Entrepreneurs

 

Number six on our list of the best books for entrepreneurs book is called

“Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product“

Man behind this one is no other than Rick Cesari. With help from Ron Lynch. Learn about Rick and his team here: Cesari Direct

Found it to be of interest even though it touches shopping network ads.

It’s about those commercials you see on tv. You know from the shopping channel.

Insights from this book can be used elsewhere in advertising also.

Very good read.

 

The Seventh of the best books for entrepreneurs book is called

“Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!“.

For those who are new to the game and have not heard of it before… The author is Robert T. Kiyosaki. Get to know him here: Who Is Robert T Kiyosaki?

The story of a kid growing up listening to two fathers. One poor and one rich.

The choices are obvious in some instances, financially, what decision should be made by either one of the two if faced with the same financial dilemma.

Observing this gives you an insight into making smarter choices for yourself.

 

Book number eight of the best books for entrepreneurs is called

“Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions“

Interesting book from Dan Ariely. Get to know him here: DanAriely.com

…Gets into the mind of consumers. When we go out and buy anything we are in a particular mode.

We can predict this but we as far as I can tell we have trouble letting it go completely.

Still reading this one.

 

Number 9 out of 10 of the best books for entrepreneurs is called

“The Personal MBA: Master the Art of Business”

Harvard Business school in ONE book. Written by Josh Kaufman. You can visit his site here: JoshKaufman.net

Still reading this one. Impressed over all of the nuggets so far.

Marked so many pages for later reading and writing. Valuable.

 

The Tenth on the list of best book for entrepreneurs is called

“How to Practice Suggestion and Autosuggestion“

It’s an oldie but goodie.

Using brain power, thoughts… You can set yourself in a different vibration. A different mindset if you will. This book is old but covers the study of what you can call self hypnosis.

Author is the late Emil Coue.

Learn more of him here: Durbon Hypnosis – Coue And Here: Wikipedia – Emil Coue

I like this one a lot.

It was one of the first books I read on the topic.

*Note. The url: www.Emilcoue.com is not relevant.

 

This list would not be complete ever, without at least adding this;

 

“Influence“, by Robert Cialdini.

One of THE absolute best books on human buying psychology. You can use only this and get an understanding of what makes people buy. You can use it offline and online.

You can use it offline and online.

Combine this with Cashvertising and words that sell and you have a power house of knowledge. Apply this is every marketing feat you do if you want the powerful edge they bring,

Combine more of the books for more control, but these are the top three.

If you want to learn more see here: https://en.wikipedia.org/wiki/Robert_Cialdini

 

 

These are just some of what I have in my personal collection. I tried to make the list comprehensive and varied.

By reading this best books for entrepreneurs post you have a very good advantage when starting out as an entrepreneur.
They fit each other well. So you’re off to a good start.

 

Some would say 10 Books for Entrepreneurs is not enough, ever. And I totally agree.
The best books for entrepreneurs are the ones that resonate with you and your desires and make you fired up and makes you take action.
These books do that.
There are more quality books out there but as mentioned, this is an excellent selection for anyone going into entrepreneurship and wanting to have the best start.

If you want to keep on growing then the list should only get bigger.
Take notes of the books in your community. The ones with the highest recommendations from your most trusted peers would do.
That is if you cannot find them on Amazon for yourself… There are always some nuggets hidden from your sight so go elsewhere also.

Be sure to TAKE NOTES WHEN YOU READ instead of skimming through the book for a quick read only to re-read it later and take notes then.
Best way to digest and program the tactics inside these gems would be to take notes actively.

 

All in all, I want you to enjoy the post.

 

Read books and grow.

The latest book I read was “ASK”.

About the ASK method.

Google it for more information if you liked this post.

 

Have something to add? Leave a comment 🙂

Hopefully you have enjoyed this list of the “best” books for entrepreneurs.

Filed Under: Copywriting, Internet Marketing, Personal Development Tagged With: copywriting, Internet Marketing, Mindset, personal development, Return Of Investement

Conversion

December 4, 2012 by Rune Ellingsen

How do one get more conversions and what exactly IS “Conversion”?

Conversion can be measured in money.

To be exact you can say it is your most important skill as a marketer to have.

Let’s say you spend $100.00 on an ad. The ad itself generates $100.00.

This means you have an ad that is converting pretty well… Kinda. In fact it is not converting at all but that does not mean you can’t change around on the words in your ad and then get more than the 100 dollars you invested.

Return On Investement known as R.O.I is a term anyone understands. You want a good return for your investement and that is why you should set a goal for getting the highest conversion possible. Ergo making you more cash then if you were to keep your ad unchanged which is ultimately the goal of an ad.

To increase your chances of getting a faster and better return without investing and locking too much of your money you should get a hold of some information which makes you better at creating an ad that sells. Have you ever learned any power words like FREE or IRRESISTIBLE before? Read up on some real books on the subject of copywriting and advertising and use that information as your bible. Do your own research on Amazon for the topic you want if you want a real book. Ebooks are also available though.

Myself I prefer a real book made of paper so I can rest my eyes from the computer screen.

Reccomended books are:

Ca$hvertising

Words That Sell

There are plenty more to choose from but you only need a few set of tools to be ready for a campaign that converts good.

Now in order to get an ad out to the web there are plenty of providers that we can choose from in order to get our ad displayed on all sorts of websites. You want to be as targeted to your audience as possible and find the best bang for your buck where you decide to post your ad. The most targeted traffic for the least amount of investement.

Places where you can post your ad:

BuySellAds.com – A place where you can connect with websites for ad display.

Warriorforum.com – Internet Marketing Forum. Banner Ads on site or in a section of the forum. You can find more there.

If you have an ad that will send traffic to an offer, you want that to be converting as good as possible. That is why you want to have the possibility to read the statistics of your webpage traffic. Using Hostgator as a hosting provider gives you a little insight on the amount of time spent on your site and generic details such as what countries that visit the most and more. You want to have as many details on your traffic as possible.

There are many other ways of tracking traffic though.

Hypertracker is a well known service that allows you to get in-depth with analysis of your traffic.

“My sales were going great, but the problem was I didn’t know where they were coming from. With your powerful service, I was able to see exactly where I needed to continue advertising and saved over $800 a month by dumping the useless ads.” — Tony Garon

Source: Hypertracker.com

Using Quantcast.com also gives you analysis that can be used for your targetting of the prospect website.

For instance if you were to buy an ad on a website which you found from BuySellAds.com then you could do your own research very quickly by typing in the name of the website into Quantcast to see more important stats.

This is good BEFORE buying an ad-space.

Using these simple tools we see what we need in order to match an offer to the targeted prospects from where you choose to front your ad in the first place.

I am going to show you some case studies on this later on.

P.S.

Think you can follow this simple rule:

“Test-Track-Tweak-Profit”

Until next time.

Rune

[Read more…] about Conversion

Filed Under: Conversion, Internet Marketing Tagged With: Banner Ads, conversion, copywriting, FREE, Internet Marketers, Internet Marketing, IRRESISTIBLE, Return Of Investement, Source Hypertracker, targeted traffic, tracking, Using Hostgator, Using Quantcast

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